Services

Market research and market entry strategy for Egypt, Saudi Arabia and the UAE

How big the market really is, who already serves it, what it pays, and how to enter without losing two years. Fieldwork run by our own team, in Arabic and English.

Thirty minutes. No deck. A senior consultant replies.

Who commissions it

Companies entering a new market. An Egyptian manufacturer moving into Saudi Arabia, a Dubai brand opening in Cairo.

Companies launching a product or category. A retailer adding private label, a clinic adding a specialty. You need demand and pricing evidence first.

Investors and boards testing a deal. Independent evidence against the market claims in someone else's plan.

What you get

Research design: the questions, methods, sample and sources, agreed before fieldwork starts.
Secondary research: CAPMAS, GASTAT, UAE statistics centres, trade data, licensing registers.
Primary research: customer, distributor and supplier interviews, surveys, mystery shopping, channel checks.
Market sizing: total, addressable and obtainable, built bottom-up, cross-checked top-down.
Competitor mapping: who sells what, at what price, through which channel, and where they are weak.
Customer and pricing: segments, buying criteria, willingness to pay, the price you can hold.
Route to market: entry mode, licensing route, product registration, partner shortlist, launch plan and budget.
The report and the underlying data, so your team can keep working with it.

How the work runs

Scoping. The decision the research supports, the questions, the methods, the fee.
Desk research. Regional sources, competitor and regulatory review, first sizing. This often narrows the fieldwork.
Fieldwork. Interviews and channel checks in Cairo, Riyadh, Jeddah, Dubai and Abu Dhabi.
Analysis. Sizing, mapping, pricing, the entry recommendation. One review cycle, then delivery.

What goes wrong without it

The global report. A multinational's market size divided by population. Wrong by a multiple, either way.
The wrong sample. An online survey in English where the buyers are procurement managers who answer in Arabic.
Saudi Arabia treated as the UAE. Same partner model, same price, same channel. The plan runs a year late.
The distributor from one meeting. The first firm to reply becomes exclusive. Two years on, the contract cannot be exited.

Feasibility studies when the market is confirmed and a project must be proven.
Strategy consulting when the market is one part of a wider choice.
Business plans and financial models when the research feeds a plan for lenders.
Consulting in Egypt for research and entry work in Cairo and beyond.

Frequently asked questions

What market research methods do you use?

Secondary sources plus primary fieldwork: interviews, surveys, mystery shopping and expert calls. The method follows the question. Distributor selection needs interviews; pricing needs surveys and store checks.

What is the difference between a market study and a feasibility study?

A market study answers demand, competition, price and route to market. A feasibility study adds technical, legal and financial work to reach a build decision.

Are you a market research firm in Dubai?

We are headquartered in Cairo and run UAE fieldwork with our own team, in the market rather than from a desk abroad. Every study is led by a senior consultant.

How much does market research cost in Egypt or the UAE?

Fixed fee per scope, quoted in writing. A desk study for one segment is priced very differently from a three-country survey.

How long does a market study take?

Weeks for a single market, faster for a desk-only scan. Multi-country work is scheduled in the scope.

Do you prepare a market entry strategy for Saudi Arabia?

Yes, and it is the entry question we are asked most: the market case, the MISA licensing route, direct entity against partner, product registration, and a launch plan with a budget.

Tell us which market you are looking at

The market, the product, the decision, and what research would answer it.