A management consultancy built for owners in Egypt and the Gulf
We work with owners of mid-sized companies and family groups in Egypt, Saudi Arabia and the UAE on the decisions that carry the most money.
Thirty minutes. No deck. A senior consultant replies.
Why the firm exists
Owners here have had two options when a decision needed outside help.
A global firm: good work, senior people, and a fee set for governments and listed companies. For a family group building a factory, the fee is larger than the risk the advice is meant to reduce.
Or a freelancer selling a feasibility study from a template. The fee is low, the data is not regional, the model cannot be tested, and the credit committee can tell. The owner pays twice, once for the study and once for the delay.
We were built for the gap between them.
How we work
Scoped in writing before we start. The question, the deliverables, the people on both sides, the timeline and the fee. If the question changes, the scope changes in writing and you agree it first. No engagement grows quietly.
Senior people do the work. The consultant who takes your scoping call leads the project, runs the interviews, builds the model and presents to your board. No pyramid where a partner sells and a graduate delivers.
Built on regional data. Market sizes, prices and costs come from primary research in the country concerned, with the source of each number stated. Where we estimate, we say so and show the range.
Ends with a decision, not a report. Every deliverable closes with a recommendation and what would make it wrong. If the answer is that the project should not go ahead, the report says so and the fee does not change.
The team
Senior consultants with backgrounds in strategy, corporate finance, industrial operations, banking and family business advisory, all of it in Egypt and the Gulf. The person who scopes your work leads it. Junior support, where used, is for research under that consultant's direction and is named in the scope.
We work in Arabic and English. Family governance and Saudi engagements run in Arabic; UAE work is usually in English.
Where we are
Headquartered in Cairo. We travel to Riyadh, Jeddah, Dammam, Dubai and Abu Dhabi for on-site work. Market research fieldwork is done in the country concerned, by people who live there.
See how we work in each market: Egypt, Saudi Arabia, the UAE. Contact details are on the contact page.
What we do not do
What a firm refuses tells you as much as its service list.
- Software. We advise on ERP selection. We do not sell or implement it, so no licence rides on our recommendation.
- Marketing. We build go-to-market strategy. We do not run campaigns or retainers.
- Staffing. We design organisations. We do not recruit for them.
- Audit. We build and test models. We do not audit accounts or sign opinions.
- Legal. We design governance and market entry. Your counsel drafts the instruments.
Where one of these is needed we say so, and introduce a firm we trust. We take no fee for the introduction.
Tell us the decision you are facing
Whether it needs outside help, what the work involves, what it costs.
Thirty minutes. No deck. A senior consultant replies.