Business consulting for companies that have outgrown how they are run
Wills Business is a management consulting firm in Cairo. We work with owners and executives across Egypt, Saudi Arabia and the UAE on the decisions that carry the most money.
Thirty minutes. No deck. A senior consultant replies.
Thirty minutes. You describe the decision. We tell you honestly whether it needs outside help, and what that would cost. No deck, no pitch.
Three situations we are called into
You are about to commit capital. A factory, a second market, a development, an acquisition. The board or the bank wants numbers that survive questioning.
Growth has stalled, or costs have outrun revenue. The company doubled. The way it is run did not.
Succession, an investor or a regulator is at the door. You need governance that fits the family and the law, not a copied charter.
What we do
What we do
Nine services, one team. Every engagement is scoped in writing and ends with a decision you can act on.
How we work
Scoped in writing. The question, the deliverables, the timeline and the fee, agreed before we start.
Senior people do the work. The consultant on your scoping call is the consultant on your project.
Regional data, not global averages. A feasibility study for Riyadh is not one for Cairo with the currency changed.
Ends with a decision, not a report. Every deliverable closes with a recommendation and what would make it wrong.
Where we work
Where we work
Headquartered in Cairo, on site across the Gulf.
- Consulting in Egypt: Cairo, Alexandria, the new capital and the industrial zones
- Consulting in Saudi Arabia: Riyadh, Jeddah, Dammam and Vision 2030 sectors
- Consulting in the UAE: Dubai and Abu Dhabi, free zone and mainland
Industries
Real estate, retail, manufacturing, food and beverage, healthcare, education, logistics, financial services, and family groups that span several of these. Industries we serve
Insights
Practical writing for owners in the region: business plans Gulf banks will read, what a feasibility study must contain, what digital transformation means at 200 people. Read insights
Questions owners ask before they call
What does a business consulting firm actually do?
It helps you make a decision you cannot make well from inside the company, for want of data, time or an independent view. We do not sell software, run your marketing or place staff.
Do you work with small companies?
We work with companies that have a decision worth spending on. If yours is smaller than that, we will say so on the call.
How long does an engagement take?
Feasibility studies and business plans are the shortest. Strategy and operations take longer. You get a dated timeline in the scope.
How are fees structured?
Fixed fee per scope, agreed before we start, invoiced in stages. Never by the hour.
Can you work in Arabic and English?
Yes, in either or both, including presentations to boards and family councils.
Do you work outside Egypt?
Saudi Arabia and the UAE are most of our Gulf work. We also take engagements in Qatar, Kuwait, Bahrain and Oman.
Tell us the decision you are facing
Thirty minutes. No deck. You leave knowing whether this needs outside help.
Thirty minutes. No deck. A senior consultant replies.