Business consulting for companies that have outgrown how they are run
Wills Business is a management consulting firm based in Cairo. We work with owners and executives of mid-sized companies and family groups across Egypt, Saudi Arabia and the UAE on the decisions that carry the most money: where to grow next, whether a project is worth building, how to fix operations that no longer scale, and how to run the company so it outlives its founder.
Thirty minutes. No deck. A senior consultant replies.
A scoping call is 30 minutes. You describe the decision you are facing. We tell you honestly whether it needs outside help, what the work would involve, and what it would cost. No deck, no pitch.
Three situations we are usually called into
You are about to commit capital. A new factory, a second market, a franchise, a property development, an acquisition. The board or the bank wants a feasibility study or a business plan that will survive questioning. You need numbers built from real market data, not a template.
Growth has stalled or costs have run ahead of revenue. The company doubled and the way it is run did not. Decisions queue behind two people, margins are slipping, and nobody has a clear view of which products or customers make money. You need someone to look at the operating model and tell you plainly what to change.
The next generation, an investor, or a regulator is at the door. A family group preparing for succession, a company preparing for a partner or an exit, a board that needs to move from informal to governed. You need governance that fits the family and the law, not a copied charter.
What we do
What we do
Nine services, one team. Each engagement is scoped in writing, led by a senior consultant, and ends with a decision you can act on.
How we work
Scoped in writing before we start. Every engagement has a written scope: the question, the deliverables, the people involved, the timeline and the fee. If the question changes, the scope changes in writing too.
Senior people do the work. The consultant on the scoping call is the consultant on the project. A small senior team, no pyramid of juniors, no handing your file to a graduate.
Built on regional data. Our market and financial work uses primary research and regional sources, not global averages. A feasibility study for Riyadh is not a feasibility study for Cairo with the currency changed.
Ends with a decision, not a report. Every deliverable closes with a recommendation, the assumptions behind it, and what would have to be true for it to be wrong.
Where we work
Where we work
Wills Business is headquartered in Cairo and works on site across the GCC, in Riyadh, Jeddah, Dubai and Abu Dhabi.
- Consulting in Egypt: Cairo, Alexandria, the new capital and the industrial zones
- Consulting in Saudi Arabia: Riyadh, Jeddah, Dammam and Vision 2030 sectors
- Consulting in the UAE: Dubai and Abu Dhabi, free zone and mainland
Industries
Real estate and construction, retail and consumer goods, manufacturing, food and beverage, healthcare, education, logistics, financial services, and family-owned groups that span several of these. Industries we serve
Insights
Practical writing for owners and executives in the region: how to write a business plan a Gulf bank will read, what a feasibility study must contain, what digital transformation means for a 200-person company. Read insights
Questions owners ask before they call
What does a business consulting firm actually do? It helps you make a decision you cannot make well from inside the company, either because you lack the data, the time, or an independent view. At Wills Business that means strategy, feasibility studies, business plans, market research, financial advisory, operations, digital, organization and governance work. We do not sell software, run your marketing, or place staff.
Do you work with small companies? We work with companies that have a decision worth spending on: an established company, a family group, or a funded project. If your question is smaller than that, we will say so on the scoping call and point you to a better option.
How long does an engagement take? Feasibility studies and business plans are the shortest engagements. Strategy and operations work takes longer, and governance work depends on the family. You will have a dated timeline in the written scope.
How are fees structured? Fixed fee per scope, agreed before we start, invoiced in stages. We do not bill by the hour and we do not add work without a written change to scope.
Can you work in Arabic and English? Yes. Deliverables are produced in either language or both, and the team presents to boards and family councils in Arabic.
Do you work outside Egypt? Yes. Saudi Arabia and the UAE are the bulk of our Gulf work, and we take engagements in Qatar, Kuwait, Bahrain and Oman.
Tell us the decision you are facing
Thirty minutes. No deck. You leave with a clear view of whether it needs outside help and what that would involve.
Thirty minutes. No deck. A senior consultant replies.