Services

Feasibility studies that banks, investors and boards accept

Wills Business prepares feasibility studies for new projects and expansions across Egypt, Saudi Arabia and the UAE. Each study answers one question with evidence: should this project be built, at this size, in this place, with this money. The market, technical and financial sections are written to the standards that Egyptian and Gulf banks, investors and licensing authorities expect, so the study does the job it was commissioned for.

Thirty minutes. No deck. A senior consultant replies.

Who commissions a feasibility study from us

Owners about to commit capital. A factory, a hotel, a clinic chain, a logistics hub, a residential development, a franchise roll-out. You want to know whether the numbers hold before you sign for the land or the loan.

Companies applying for finance or incentives. Egyptian and GCC banks, development funds and industrial authorities each have their own format for a feasibility study. We prepare the study to the format of the institution you are applying to.

Investors and family offices evaluating a deal. You have been shown a project and a set of projections. You want an independent study that tests every assumption before you commit.

What you get

A feasibility study from Wills Business contains, at minimum:

Executive summary with the recommendation, the headline numbers and the three assumptions that matter most.
Market feasibility: demand sizing from primary and secondary research, competitor mapping, pricing benchmarks, customer segments and the share the project can realistically win in years one to five.
Technical feasibility: location, capacity, technology and equipment, suppliers, staffing, licences and permits, implementation schedule.
Organizational and legal feasibility: legal form, ownership structure, regulatory requirements in the country of operation (GAFI and IDA in Egypt, MISA and municipal licensing in Saudi Arabia, free zone or mainland in the UAE).
Financial feasibility: capital expenditure, working capital, operating costs, revenue build, funding structure, and a full three-statement model with NPV, IRR, payback, break-even and debt service coverage.
Risk and sensitivity analysis: what happens to returns when price, volume, cost or timing move, and the mitigations available.
The model itself, in Excel, with every input on one sheet so you or your bank can change an assumption and see the result.

Studies are delivered in English, Arabic, or both, and presented to your board or lender by the consultant who built them.

How the work runs

Scoping (week 1). We agree the project definition, the audience for the study (internal, bank, investor, authority), the format they require and the fee. You receive a written scope.
Research (weeks 2 to 4). Site visits where relevant, interviews with suppliers, distributors and customers, regulatory checks, and desk research from regional sources.
Modelling (weeks 4 to 6). The financial model is built and stress-tested. You see the first numbers before the report is written, so there are no surprises.
Report and review (weeks 6 to 8). Draft report, one review cycle with you, final report and model.

What goes wrong without a proper study

The template study. A downloaded feasibility study with the project name changed. Banks recognise it in minutes and the loan committee stops reading.
Demand assumed, not measured. Market size taken from a global report and divided by population. The project opens into a market that is half the size the study said.
Costs from last year. Construction, energy and import costs in Egypt and the Gulf move quickly. A study priced six months ago can be 20 percent out on capex alone.
No sensitivity. The base case works and nobody asked what happens if the launch slips two quarters.

Business plans and financial models when the project is approved and needs an operating plan and investor material.
Market research and market entry when the question is which market, before which project.
Financial advisory for structuring the funding once the study is accepted.

Frequently asked questions

How much does a feasibility study cost? It depends on the size of the project, the number of sites and countries, and how much primary research the market section needs. We quote a fixed fee after the scoping call, in writing. We do not publish price lists because two studies with the same title rarely involve the same work.

How long does a feasibility study take? A single-project study is a matter of weeks, not months, and the timeline is fixed in the written scope. A study that must be submitted to a bank or authority by a fixed date is scheduled backwards from that date.

What is the difference between a feasibility study and a business plan? A feasibility study answers whether a project should go ahead and is written before the decision. A business plan describes how an approved business will operate and grow and is written for the people who will fund or run it. Many clients commission the study first and the plan once the project is approved.

Do you prepare feasibility studies for banks in Saudi Arabia and the UAE? Yes. We prepare studies to the formats used by Saudi commercial banks, the Saudi Industrial Development Fund, UAE banks and free zone authorities, and Egyptian banks and GAFI.

Can I get a feasibility study template or example instead? Templates show the headings. The value of a study is in the market evidence and the model behind the headings, which a template cannot give you. If you want to understand what a good study contains before you commission one, ask on the scoping call and we will walk you through what yours would need to cover.

Do you do feasibility studies in Arabic? Yes. Studies are delivered in Arabic, English or both, with the same model behind each version.

Tell us about the project

Thirty minutes on a call. We will tell you what the study needs to contain for the audience you have in mind, how long it would take, and what it would cost.