Wills Business

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Privacy Policy

Who we are

Suggested text: Our website address is: https://willsbusiness.com.

1. Introduction

Welcome to https://willsbusiness.com, owned and operated by Willsbusiness (“Willsbusiness,” “We,” “Us,” “Our”). We are committed to protecting the privacy and security of the personal data of our visitors and clients (“You,” “Your”). This Privacy Policy outlines how we collect, use, disclose, and protect your Personal Data when you visit our Site, interact with us, or use our services.

We are headquartered in Egypt, and this policy is governed by the laws of the Arab Republic of Egypt, including the Data Protection Law No. 151 of 2020.

Our Contact Details:

  • Business Name: Willsbusiness
  • Email: info@willsbusiness.com
  • Phone: +(20) 12 08122221
  • Address: 1 Hafez Ramadan, Makram Ebeid, Nasr City, Cairo, Egypt

2. Information We Collect

We collect different types of information about you, including:

  • Personal Data You Provide Directly: This is information you voluntarily provide to us, such as when you fill out contact forms, subscribe to newsletters, or communicate with us directly via email or phone. This may include:
    • Full Name
    • Email Address
    • Phone Number
    • Company Name
    • Job Title
    • Details included in your messages or inquiries.
  • Data Collected Automatically (Usage and Technical Data): When you access and interact with our Site, we automatically collect certain information about your device and Browse actions using cookies and similar tracking technologies. This may include:
    • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.  
    • Usage Data: Information about how you use our Site, such as the pages you visit, the time and date of your visit, the time spent on those pages, clicks, mouse movements, scrolling activity, links clicked, and referring website addresses.  
    • Tracking Data: Data collected via tracking technologies like pixels (e.g., Meta Pixel, LinkedIn Insight Tag) used for marketing, remarketing, and analytics purposes.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:  

  • Direct Interactions: You may give us your Personal Data by filling in forms on our Site or by corresponding with us by post, phone, email, or otherwise.  
  • Automated Technologies or Interactions: As you interact with our Site, we automatically collect Usage and Technical Data. We collect this data by using cookies, server logs, pixels, and other similar technologies. We specifically use tools such as:
    • Google Analytics: To understand website traffic and usage patterns.
    • Microsoft Clarity: To analyze user interaction with website elements (heatmaps, session recordings) for user experience improvement.
    • Tracking Pixels (e.g., Meta Pixel, LinkedIn Insight Tag): To measure the effectiveness of advertising campaigns and for remarketing purposes.

4. How We Use Your Data (Purpose and Legal Basis)

We use your Personal Data only for the purposes for which we collected it, based on relevant legal grounds under Egyptian law and other applicable regulations. These purposes include:

  • To Respond to Inquiries: To respond to your questions submitted via contact forms or direct communication (Legal Basis: Legitimate Interest; Consent).
  • To Provide Services: To fulfill our contractual obligations if you engage our consultancy services (Legal Basis: Performance of Contract).
  • To Improve Our Website: To analyze how users interact with our Site using tools like Google Analytics and Microsoft Clarity, allowing us to improve Site functionality, content, and user experience (Legal Basis: Legitimate Interest).
  • Marketing and Communications: To send you information about our services, insights, or events that may be of interest to you, where you have opted-in or where permitted by law (Legal Basis: Consent; Legitimate Interest). You can opt-out at any time.
  • Advertising Effectiveness & Remarketing: To understand the effectiveness of our advertising campaigns and potentially show relevant ads to you on other platforms using tracking pixels (Legal Basis: Consent; Legitimate Interest).
  • Security and Performance: To maintain the security of our Site, prevent fraud, and ensure optimal performance (Legal Basis: Legitimate Interest).
  • Legal Obligations: To comply with applicable legal or regulatory requirements (Legal Basis: Legal Obligation).

5. Disclosure of Your Data

We do not sell your Personal Data. We may share your Personal Data with the following categories of third parties for the purposes outlined above:

  • Service Providers: Companies that provide services on our behalf, such as website hosting, data analytics (Google, Microsoft), marketing platforms, CRM systems, and IT support. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
  • Professional Advisors: Lawyers, auditors, bankers, and insurers who provide consultancy, banking, legal, insurance, and accounting services, where necessary.
  • Legal Authorities: Government bodies, regulators, law enforcement agencies, or courts if required by law or in response to valid legal processes.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, your Personal Data may be transferred as part of the transaction, subject to confidentiality agreements.  

6. International Data Transfers

Some of our third-party service providers (e.g., Google, Microsoft) are based outside of Egypt, so their processing of your Personal Data may involve a transfer of data outside Egypt. When we transfer your Personal Data out of Egypt, we ensure a similar degree of protection is afforded to it by ensuring adequate safeguards are in place, as required by applicable law (such as using specific contracts approved by relevant authorities or ensuring the recipient country is deemed to provide an adequate level of data protection).

7. Data Security

We have implemented appropriate technical and organizational security measures designed to protect your Personal Data from accidental loss, unauthorized access, use, alteration, or disclosure. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.  

8. Data Retention

We will only retain your Personal Data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.  

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and applicable legal requirements.  

9. Your Legal Rights

Under Egyptian Data Protection Law No. 151 of 2020, and potentially other applicable laws (like GDPR if you are in the EU), you have rights regarding your Personal Data. Subject to legal limitations, these may include the right to:  

  • Access: Request access to the Personal Data we hold about you.  
  • Rectification: Request correction of inaccurate or incomplete Personal Data.
  • Erasure: Request deletion of your Personal Data where there is no compelling reason for us to keep processing it.
  • Restrict Processing: Request suspension of processing your Personal Data in certain circumstances.  
  • Data Portability: Request the transfer of your Personal Data to you or a third party in a structured, commonly used, machine-readable format (where processing is based on consent or contract and is automated).
  • Object to Processing: Object to the processing of your Personal Data where we rely on legitimate interest as the legal basis, under certain conditions.
  • Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your Personal Data.  

To exercise any of these rights, please contact us using the details provided in Section 1. We may need to request specific information from you to help us confirm your identity.

10. Cookies and Tracking Technologies

Our Site uses cookies (small text files placed on your device) and similar technologies (like pixels) for various purposes, including:

  • Essential Cookies: Necessary for the Site to function properly.
  • Performance and Analytics Cookies (e.g., Google Analytics, Microsoft Clarity): Help us understand how visitors use our Site, allowing us to improve performance and user experience.
  • Marketing Cookies/Pixels (e.g., Meta Pixel, LinkedIn Insight Tag): Used to track visitors across websites, measure ad effectiveness, and build audiences for targeted advertising.  

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse or accept cookies, or delete existing ones. Please note that blocking or deleting cookies may impact your ability to use certain features of our Site. You can learn more about managing cookies in your specific browser’s help documentation.

For more information on how Google Analytics and Microsoft Clarity collect and process data, and your options regarding their tracking, please refer to their respective privacy policies and opt-out tools.  

11. Children’s Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect Personal Data from children under 18. If we become aware that we have inadvertently collected Personal Data from a child under 18, we will take steps to delete such information promptly.  

12. Links to Other Websites

Our Site may contain links to third-party websites. This Privacy Policy does not apply to those external sites. We encourage you to read the privacy policies of any third-party website you visit.  

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.  

14. Contact Us  

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Address: 1 Hafez Ramadan, Makram Ebeid, Nasr City, Cairo, Egypt

Email: info@willsbusiness.com

Phone: +(20) 12 08122221